Novus Design is an official partner of the Basingstoke Bison for the 2026/27 season — and for us, it's much more than a sponsorship. It's the meeting of two things we care deeply about: a strong, well-loved local club, and a community that turns up, season after season, to get behind something they believe in.
From the moment the conversation started, this felt less like a business deal and more like being welcomed into a family — and we're genuinely grateful for it. With the 2026/27 season, everyone at the Basingstoke Bison has officially made us part of the Herd. Come match night, you'll spot us around Planet Ice: sponsoring players, on the boards and the jerseys, and — most importantly — in the stands with everyone else.
We spend our working days helping businesses build brands people stick with. The Bison have been doing it for decades — you only have to look at the stands on a match night.
Here's what the partnership means, from both sides:
The Bison were looking for a growing, ambitious business that shares their passion for professionalism, community and development — a standard we'll always aspire to.
We're really pleased to be partnering with Basingstoke Bison for the 2026/27 season. The Club has a fantastic reputation in the community and a passionate fanbase that keeps growing year after year. As a design agency, we really appreciate the importance of a strong brand and a loyal following — we couldn't be more proud to be part of this family! We're looking forward to supporting the team throughout the season.
We are thrilled to welcome David and everyone at Novus Design to the Basingstoke Bison. It's always exciting to bring new businesses into the Club and build partnerships that are mutually beneficial. Their support through rink board branding and jersey sponsorship is hugely appreciated, and we're looking forward to developing a strong relationship together throughout the season.
Some partnerships start with a pitch. This one started in 1992.
Like a lot of kids in the '90s, David's introduction to ice hockey came through the 1992 film The Mighty Ducks — and the speed and physicality of the real game kept him hooked. In the years that followed he became a Philadelphia Flyers supporter, attended games across the UK, the USA and Canada, and in 2002 had the privilege of holding the Stanley Cup. Closer to home, he discovered the Basingstoke Bison in 2017 and has been a fan ever since.
Sponsoring the club was a no-brainer — and, honestly, a bucket-list tick: the chance to be properly involved with his favourite sport and his home team.
As part of our partnership with the Basingstoke Bison, you'll find Novus Design all over a Bison match night — whether that's in the stands supporting the Herd, or through the advertising around the Barn.
Match nights, milestones, events and everything in between — a growing collection of moments from the partnership. Click and drag to explore.
You'll find us at Planet Ice Basingstoke throughout the season, cheering the team on from Block B. If you spot our name on the boards or the jerseys and fancy a chat about your own brand, website or online presence — or simply want to talk hockey — we'd love to meet you.
Here's to a fantastic 2026/27 season. Go Bison!
