Novus Design is an official partner of the Basingstoke Bison for the 2026/27 season — and for us, it's much more than a sponsorship. It's the meeting of two things we care deeply about: a strong, well-loved local club, and a community that turns up, season after season, to get behind something they believe in.
From the moment the conversation started, this felt less like a business deal and more like joining a family. With the 2026/27 season, everyone at the Basingstoke Bison has officially welcomed Novus Design to the Herd — and you'll find us on the boards, on the jerseys and in the stands, backing the team all season long.
The Bison were looking for a growing, ambitious business that shares their passion for professionalism, community and development — a standard we intend to live up to.
We spend our days helping businesses build brands people rally behind. The Bison have built exactly that, the hard way: decades of hockey, a badge worn with pride, and stands that fill on match night. It's the loyalty every brand strives for, and it's a privilege to be part of the story.
Happily, the feeling is mutual — here's how both sides put it:
We're really pleased to be partnering with Basingstoke Bison for the 2026/27 season. The Club has a fantastic reputation in the community and a passionate fanbase that keeps growing year after year. As a design agency, we really appreciate the importance of a strong brand and a loyal following — we couldn't be more proud to be part of this family! We're looking forward to supporting the team throughout the season.
We are thrilled to welcome David and everyone at Novus Design to the Basingstoke Bison. It's always exciting to bring new businesses into the Club and build partnerships that are mutually beneficial. Their support through rink board branding and jersey sponsorship is hugely appreciated, and we're looking forward to developing a strong relationship together throughout the season.
Some partnerships start with a pitch. This one started in 1992.
That was the year David discovered ice hockey the way a lot of kids did: through The Mighty Ducks. Coach Bombay and his team sparked a love that never faded — David has followed the Philadelphia Flyers ever since, attending games across the UK, USA and Canada, and has even had the privilege of holding the Stanley Cup. These days, the hockey that matters most is much closer to home: the Basingstoke Bison.
So when the chance came to give something back, it wasn't a hard decision. David has been just another face in the stands for years — and that's how he intends to stay. The partnership simply makes it official.
As part of our sponsorship package for the season, you'll find Novus Design all over a Bison match night — and we intend to be there in person, backing the Herd.
Match nights, milestones, events and everything in between — a growing collection of moments from the partnership. Click and drag to explore.
You'll find us at Planet Ice Basingstoke throughout the season, cheering the team on. If you spot our name on the boards or the jerseys and fancy a chat about your own brand, website or online presence, we'd love to hear from you.
Here's to a fantastic 2026/27 season. Go Bison!
