Cold Creek is a locally owned and operated brick and mortar shop located in Hinton AB that brings a new sense of style to the small mountain town. Cold Creek Boutique was founded in 2016 by Natalie Charlton and Devlin Griffiths. They offer a selection of Men’s and Women’s clothing, boots, and other accessories. When developing the brand we wanted to create something that would show the store carries higher end items but also develop something that was not overly trendy so the brand would feel more timeless. With the store having such a close proximity to the mountains we wanted to incorporate some of that feeling into the imagery and brand in a subtle fashion to show the brand has a strong tie to the community.